According to a report by This email address is being protected from spam bots, you need Javascript enabled to view it of the immensely popular SeattlePI.com website, Microsoft plans on initiating advertisements over it's Zune Social network. Todd stated: "one of the first projects to emerge from an advertising business group established inside Microsoft's Entertainment and Devices Division, working quietly behind the scenes since last fall. It's one of the ways that Microsoft is trying to expand its footprint beyond standard online display ads and Internet search ads, where the company has struggled to gain ground against Google"

This comes as Microsoft is apparently attempting to expand it's entire advertising zone by looking for less traditional means of advertising , such as with that of mobile phones and possibly through their "Surface " tabletop PC.

This should be very interesting to see how MS plans to implement this new form of advertising, hopefully the ads will be cool, as most of the Zune ads have been thus far. And, I also hope the ads will be unobtrusive as well.

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